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Club Activity: YTD YOY and 16-Month Trends

The Club Activity YOY dashboard is designed to provide insights and a comprehensive view of your club's performance trends. This latest version of this dashboard improves usability and introduces powerful features to help you quickly identify critical patterns.  

The main dashboard tab has 10 Key Metric sections with YTD metrics, YOY % change, monthly trends, and a 12-month rolling average.  Click the section tiles (like Total Members) to go to a full trends dashboard for the metric category.   

  • YTD = Year-to-Date
  • YOY = Year-over-Year, meaning a comparison of the current time period (YTD) vs. the same time period last year.  

The expanded Data Table tab has YTD actuals, prior year actuals, and % change for all key metrics by month.  

And check out the new 'Club Activity YOY Heatmap' tab, which provides a unique visual summary to quickly pinpoint monthly performance shifts.

 

 

Possible Uses

  • Use filters for Membership Type Group, Membership Type, Gender, Age Group, and Payment term to view YOY data for specific groups of members
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Metric Definitions

  • Total Members: The total number of active, paying, and non-paying members as of the latest date.

  • New Members: count of members who have joined your club and have a "since date" in the time period selected (e.g. MTD).  Excluding any members rewriting, renewing, etc. 

  • New Member Unit (NMU): The number of members with an agreement date in the reporting period and an agreement type of New, Renew, Rewrite, Reinstated, or Add-on.  Not including Continual Renew or Continual Rewrite agreement types.

  • New Agreements: count of primary member agreements that are new in the time period selected.  This excludes secondary and dependent members, and rewriting or renewing member agreements.

  • Lost Members: Members whose status moves to inactive in the time period, due to cancellations or expirations
    Net Member Gain/Loss: The difference between New Members added and Lost Members during the time period

  • Total Check-Ins: The total number of check-ins within the selected timeframe, including multiple daily check-ins by the same member.

  • Unique Daily Check-ins: The total number of check-ins within the selected timeframe, excluding multiple check-ins on the same day by a member.

  • Total Revenue: The sum of all revenue sources (e.g., dues, personal training, retail) collected in the report time period.

  • PT Revenue (Personal Training Revenue): The total revenue collected from Personal Training (PT) services during the selected time period. This includes all payments received for PT sessions, both recurring and one-time.

  • Avg Revenue Per Member: the average revenue collected per member per month YTD, calculated as Total Revenue ÷ Total Months YTD ÷ Total Members at the end of the Month.

  • Avg Revenue Per Visit: the average revenue per member visit per month YTD, calculated as Total Revenue ÷ Total Months YTD ÷ Total Check-ins.

  • Avg Check-ins Per Member: The average number of check-ins per member per month YTD, calculated as Total Check-ins ÷ Total Months YTD ÷ Total Members at the end of the Month.

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