Description
Compare new members, new agreements, or new member units for any date range by demographic and engagement dimensions. Click the bars to drill in to see a full breakdown of member demographics, or go to Member List to see the individual members in that segment.
Possible Uses
- Easy view of most/least new members in a date range by Membership Type, Membership Type Group, Club, and more
- Compare by segments like Club, Membership Type Group, Membership Type, Gender, Age Group, Payment Term, Average Monthly Check-ins, and Join Source
Metric Definitions
- New Members: count of members who have joined your club and have a "since date" in the time period selected (e.g. MTD). Excluding any members rewriting, renewing, etc.
- New Membership Agreements: count of primary member agreements that are new in the time period selected. This excludes secondary and dependent members, and rewriting or renewing member agreements.
- New Member Unit (NMU): The number of members with an agreement date in the reporting period and an agreement type of New, Renew, Rewrite, Reinstated, or Add-on. Not including Continual Renew or Continual Rewrite agreement types.
- Primary Members: Part of the Member Relationship field. Primary member is the main member on the account. Often it's the only member on the account, makes the payments, and holds the Membership Agreement.
- Secondary Members: Part of the Member Relationship field. Secondary Member and Dependent Member are basically the same and represent any additional members added to an account. Secondary members tend to be adults.
- Dependent Members: Part of the Member Relationship field. Secondary Member and Dependent Member are basically the same and represent any additional members added to an account. Dependent members tend to be children.