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title: Revenue Mix Trends
description: Easalytics Knowledge Base
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May 13, 2026

# Revenue Mix Trends

![](https://info.easalytics.com/hubfs/Knowledge%20Base%20Import/33515678887188.png)

**Description**

Analyze the mix, or what makes up your total revenue, by profit center group, discretionary vs. non-discretionary, club, membership types, Gender, Age Group, Generation and more dimensions to identify interesting trends.  Look across years or across months to see how your revenue mix is evolving.  

**Possible Uses**

- Compare the percentage of total revenue coming from dues vs. discretionary spend to see if discretionary spend is making up a larger or smaller % over time.  
- Compare which profit center groups have more revenue than others and how that's changing over time
- Determine if certain membership type groups are spending more as time goes on relative to other membership type groups
- Determine biggest Age + Gender groups of members driving your revenue

**Metric Definitions**

- **Total Revenue:  the sum of all Revenue payments of any type collected during the time period.** 
    - ****Yesterday**: The values shown for "Yesterday" will be **the most recent data available**, as indicated by the mm/dd/yyyy "data as of" date displayed under the metric. Please observe the date as in some circumstances the values shown may actually be 2 days prior.**
    - ****MTD**: Sum of all Revenue payments of any type collected from the start of the calendar month to the mm/dd/yyyy "data as of" date displayed. Please observe the date as in some circumstances the values shown may actually be 2 days prior.**
- ****Discretionary Revenue**: the sum of revenue payments from profit centers marked in Easalytics [Profit Center Group admin](https://info.easalytics.com/hc/en-us/articles/31352849921044?hsLang=en-us) as Discretionary.  The intention here is to separate mandatory spend by members for membership dues/fees from all other revenue that is 'discretionary' or optional.  **
- ****Dues/Fees Revenue**: the sum of spend from members in profit center groups marked in Easalytics [Profit Center Group admin](https://info.easalytics.com/hc/en-us/articles/31352849921044?hsLang=en-us) as NOT discretionary.  **

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