Description
Compare two custom member segments for Attrition %, New Members, Total Members, and Lost Members trends using a variety of member dimension filters like Membership Type, Payment Term, Gender, Age Group, and Join Source. Dotted lines indicate overall up or down tendency of the trends.
Possible Uses:
- Compare Attrition Rate trends for a very specific member segment (e.g. Males age 55+ in Premium membership type) for one location against another location
- Compare New Membership trends for Males vs Females for a particular Membership Type (several gyms have identified gender bias in a plan's amenity mix using this analysis)
- Compare Total Membership trends for Payment Term for one Membership Type against another
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